Msc. in Marketing (International Marketing)

This one-year Masters is designed to develop expertise in international marketing strategy and practice, covering global market analysis, cultural behaviours and strategic decision-making in diverse international contexts. Students complete up to nine taught modules totalling 180 credits - among them Strategic Marketing, Global Marketing Management, Cross-Cultural Marketing and Consumption, Brand Strategy, Market Insights and Digital Marketing Analytics - plus a capstone module in the summer period. It is one of two pathways within Henley's MSc Marketing programme, with the option to switch pathway within the first few weeks of term, and it prepares graduates for roles in marketing, global brand management, market insight and strategic consultancy. Entry is open to applicants from any discipline holding a good second class degree or the equivalent.