IE University · Madrid · Spain
Dual Degree International MBA + Master in Strategic Marketing & Communication
- Language
- English
- Duration
- 23 months
- Intake
- September
This dual degree combines IE Business School's International MBA with the Master in Strategic Marketing & Communication, training students in high-level international management and in strategic communication and marketing. Students first take the IMBA, covering business fundamentals such as accounting, managerial economics and corporate finance, then move to global digital strategies, strategic communication, business analytics and research methods. It is a full-time, in-person program taught in English in Madrid with a September intake and a 23-month journey. It is designed for people who want to guide organizations through the digital age with effective communication and innovative marketing strategies.