Msc. in Digital Marketing

IE Business School's Master in Digital Marketing is a 10-month, full-time program taught in English in Madrid that trains students to plan and execute digital marketing strategy across paid, owned, and earned media. The curriculum is built around a shared Common Core with IE's other marketing and communications programs, followed by dedicated coursework in social media marketing, influencer marketing, content strategy, web analytics, and AI-driven marketing tools, plus a Google Analytics certification. Students complete a capstone marketing plan for a real company and can add an optional three-month specialization in Fashion & Luxury, Sales Strategy, or Media & Entertainment. It is open to graduates of any undergraduate background and prepares students for roles such as social media strategist, digital media manager, content strategy manager, and SEO/SEM specialist at consumer brands, agencies, and tech companies.