Msc. in Customer Experience & Innovation

IE Business School's Master in Customer Experience & Innovation is a 10-month, full-time program in Madrid that trains students to design human-centred products, services, and customer journeys. Structured around four pillars -- Business, Technology, Human-Centred Design, and Innovation Labs -- it moves from a shared Common Core into CX-specific coursework in behavioural science, UX/UI, customer analytics, and AI-driven tools across three terms. Learning is applied through real corporate client projects (past examples include IKEA, Microsoft, and Accenture) and a social-impact project. Open to graduates of any undergraduate background, it prepares students for roles such as UX designer, service designer, product manager, and customer experience strategist.