Msc. in Strategic Marketing & Communication

The Master in Strategic Marketing & Communication is a 10-month, full-time, in-person programme taught in English in Madrid that trains future marketing leaders in brand, communication, marketing and reputation management. It is organised around four pillars (Strategic Foundations, Marketing Systems, Growth & Decision-Making, and Leadership & Transformation), starts with a Common Core Period shared with other IE marketing masters, and includes AI integrated across the programme and a final consulting project for a real organisation. Optional extras include Google and Salesforce certifications, international experience weeks and a three-month Career Specialization. It is designed for future-thinking professionals with a strategic business mindset; a marketing background helps but is not required.